By Eric Knudson In Romeo and Juliet Shakespeare writes, “What’s in a name? That which we call a rose, by any other name would smell as sweet.” While I don’t want to bicker with The Bard, when it comes to…
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By Eric Knudson In Romeo and Juliet Shakespeare writes, “What’s in a name? That which we call a rose, by any other name would smell as sweet.” While I don’t want to bicker with The Bard, when it comes to…
By Maggy Lehmicke Puget Sound Business Journal’s Corporate Citizenship and Healthy Community Champion Awards honors local corporate philanthropists and companies that have made significant contributions to the Northwest. Following this afternoon’s luncheon, PARSONS + CO is proud to announce the…
By Natalie Cheel When most people think of branding they typically think of something visual, such as a logo or corporate colors or advertising campaign. But branding is not always just about companies. One area of branding that is frequently…
By Maggy Lehmicke On behalf of PARSONS + CO and the Wenatchee Valley Chamber of Commerce, I was lucky enough to attend the Travel and Words Conference in Yakima last month. Below are my key takeaways from the two-day event:…
By Maddy McAlpine Brand positioning is key to staying relevant in today’s world of information overload. With the never-ending stream of resources available, it’s easy to be misinformed or be overwhelmed by the number of paths your brand could take.…
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