By Eric Knudson In Romeo and Juliet Shakespeare writes, “What’s in a name? That which we call a rose, by any other name would smell as sweet.” While I don’t want to bicker with The Bard, when it comes to…
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By Eric Knudson In Romeo and Juliet Shakespeare writes, “What’s in a name? That which we call a rose, by any other name would smell as sweet.” While I don’t want to bicker with The Bard, when it comes to…
By Natalie Cheel When most people think of branding they typically think of something visual, such as a logo or corporate colors or advertising campaign. But branding is not always just about companies. One area of branding that is frequently…
By Maddy McAlpine Brand positioning is key to staying relevant in today’s world of information overload. With the never-ending stream of resources available, it’s easy to be misinformed or be overwhelmed by the number of paths your brand could take.…
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