Vision. Confidence. Integrity. These are a few of the characteristics Joanie Parsons used to describe a good leader in her Daring Woman Q&A in Seattle Business Magazine last week, and we think she embodies those traits to a tee. Seattle…
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Vision. Confidence. Integrity. These are a few of the characteristics Joanie Parsons used to describe a good leader in her Daring Woman Q&A in Seattle Business Magazine last week, and we think she embodies those traits to a tee. Seattle…
Are your days at the office filled with potty breaks and wet kisses? Dog-friendly workplaces are becoming more and more popular, and for good reason. The benefits of having dogs around the office are endless. Did Parsons get the memo…
By Parsons Team Seattle locals know the magic of summers in the Pacific Northwest. Perfect temperatures, blue skies, boats scattered across Lake Union, friends enjoying a drink at their favorite brewery, families walking their dogs around Green Lake…the list is…
By Kelly Jacka Images have been used to convey concepts and experiences for a large part of human history. Our minds look for patterns and symbols to easily process information and make decisions. With an overwhelming number of options in…
By Eric Knudson In Romeo and Juliet Shakespeare writes, “What’s in a name? That which we call a rose, by any other name would smell as sweet.” While I don’t want to bicker with The Bard, when it comes to…
By Maggy Lehmicke Puget Sound Business Journal’s Corporate Citizenship and Healthy Community Champion Awards honors local corporate philanthropists and companies that have made significant contributions to the Northwest. Following this afternoon’s luncheon, PARSONS + CO is proud to announce the…
By Natalie Cheel When most people think of branding they typically think of something visual, such as a logo or corporate colors or advertising campaign. But branding is not always just about companies. One area of branding that is frequently…
By Maggy Lehmicke On behalf of PARSONS + CO and the Wenatchee Valley Chamber of Commerce, I was lucky enough to attend the Travel and Words Conference in Yakima last month. Below are my key takeaways from the two-day event:…
By Maddy McAlpine Brand positioning is key to staying relevant in today’s world of information overload. With the never-ending stream of resources available, it’s easy to be misinformed or be overwhelmed by the number of paths your brand could take.…
By Sara Blanchard Is drinking coffee on an empty stomach bad for you? And is 300-400 mg a reasonable recommended limit for caffeine consumed per day? Leading health and wellness experts weigh in on The Today Show regarding what is…
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